Daksh Reviving Reja

Posted on 29/05/2016 By

Daksh Reviving Reja - Global Fashion Street

On Ria: Red front slit crop top paired with straight pants.
On Anthony:Nehru Jacket paired with white Kurta and beige straight pants
Photographer: Ashish Vohra

Three mavericks turned back the wheel of time and decided to bring back the long lost glory of what the world knew as real cotton and thus came back Reja on the ramp. The first stage of cotton yarn that comes from the loom directly from the hand-spun cotton thread without any chemical processing, organic and pure in its form is largely known as Reja in India.

Lalita Singh, Amit Parmar and Sandeep Mohar from Rohtak, Haryana, with their latest collection Reja-Nu, decided to bring back just that! We catch up with the trio to know the journey of this wonderful fabric right from being a cotton bud and on to the glorious runway!

Daksh Reviving Reja - Global Fashion Street

On Ria: Blue jumpsuit. On Anthony: Cowl pants with Green Kurti
Photographer: Ashish Vohra

The discovery of Reja

Reja is not documented anywhere in history but it dates back to hundreds of years as it’s a first piece of cloth we get after weave, the raw cotton. It’s a hand woven product mostly made on wooden khaddi (Loom). Geographically, Reja was in use mainly in Haryana, Punjab, Rajasthan & UP (W) but it’s not in a regular or day-to-day wear anymore for nearly hundred years as it has failed to counter the industrial revolution.

There was a time when this fabric was given so much importance that in some places, it used to be considered as a holy fabric. In fact, in Haryana, there was a tradition that a new born child was to be first wrapped in Reja and then made to wear other clothes.

Reja has a long history but no one has documented it ever. However, there are a few people like Dr. Ramphal Chahal, Mr Raghuvendra Malik & Dr Suman Dalal who are making an effort to revive this fabric and have collected history related to it.

Daksh Reviving Reja - Global Fashion Street

Lalita Choudhary and Amit Parmar, during the interview
Photographer: Vipin Gaur MUA Guddu Singh

Lalita, Amit & Sandeep coming together…

Lalita & Amit had been working together since 2010 and were already established. As a part of their design work they used to visit State Institute of Designing Rohtak for seminars, as Jury members or as guest faculty. During one such visit, they met Sandeep Mohar, who is a faculty with the Institute. Lalita & Amit were already planning to work on Reja & were looking forward to revive it. They discussed the same with Sandeep to seek some information and came to know that Sandeep is also on the same path. Thus fate got them together and the three decided to work on it to launch a collection based on this fabric.

Daksh Reviving Reja - Global Fashion Street

On Ria: Reversible hand painted jacket with hot pants Anna’s crop top
On Anthony: Half sleeves Red Kurta with Pathani Salwar
Photographer: Ashish Vohra

The Design Ideology Behind Reja-Nu

The ideology was to revive this fabric and its lost glory to make users aware that even after 100 years of exile it’s still wearable and can compete with any modern fabric. The idea was to show that this fabric can be used for ethnic and western outfit and it can still create that effect which linen, georgette or cotton can do. To give a little traditional touch we used Haryanvi wall paintings and traditional paintings done during various festivals in Haryana for the embroidery.

Daksh Reviving Reja - Global Fashion Street

Photographer: Ashish Vohra

It was Saurabh Tyagi who helped in maintaining the quality control. His knowledge of stitched fabric came useful for the final collection. Another friend Manish Solanki’s design sense came in handy to bring out the contemporary designs and Niharika Singh pitched in for organic dyes. Ravinder Nandal, Lalita’s husband, helped the team throughout the making of the collection with useful insight, considering his knowledge of the fabric, since his early childhood when he used to see the making of Reja at his home.

Daksh Reviving Reja - Global Fashion Street

Photographer: Ashish Vohra

Apart from garments they created shoes as well, in the same fabric to prove its resilience and bring about its multi uses. This was also an effort to support Make in India movement initiated by Honourable PM of India. Last but not the least the pagdi worn by the showstoppers was a symbol of pride & dominance of women in Haryana.

The making of Daksh as a Designer label

Daksh Reviving Reja - Global Fashion Street

Lalita and Amit pose for the camera
Photographer: Vipin Gaur MUA Guddu Singh

Daksh was founded in Oct 2007 by Lalita at Rohtak Haryana with an aim to create affordable designer wear and pursue her passion for designing. She met Amit in 2010, who was from Ahmadabad, Gujarat and they started designing and creating garments for their clients in India & Abroad. They made their first ramp appearance at the Bangalore fashion week in 2013 and also showcased at the same event in 2014.

Designer Profile

Lalita Choudhary

Lalit, the true blue Haryanavi has a Bachelor’s Degree in Fashion and Mass Communication. After working in the media Industry as a Crime Reporter with one of the major leading dailies, she followed her passion for designing & clothing to launch her fashion label, Daksh. She is also associated with educational institutions through ‘Knowledge Sharing’ initiative of her label DAKSH.

Amit Parmar

Amit is has a Masters in Management and has worked extensively in the Retail & Banking Sectors. His passion for clothing and zest of doing something out of the box brought him in to the world of creating fashion along with Lalita. Amit also shares the same vision of knowledge sharing with Lalita.

Sandeep Mohar

Sandeep holds bachelors from NIFT and comes with an experience of six years. His forte lies in designing exclusively for men’s wear. Sandeep is fascinated by elements of designs and coverts his thoughts and imagination into the garments that he creates.

Shoot: Reja Nu Collection by Daksh
Looks: Global Fashion Street
Designers: Lalita, Amit & Sandeep for DAKSH Desings
Fashion Photographers: Vipin Gaur, Ashish Vohra
Models: Ria Ahluwaliya (Fashion Walk Management), Anthony (Sky Model Management)
MUA: Mintu Singh, Guddu Singh
Fashion Director: Kiran Chopra

All the content published on www.GlobalFashionStreet.com original and true to the best of my knowledge, including the photographs, which are either clicked by our team of photographers or sourced from the owner, in either case, the pictures carry photo-courtesy details. Some images due to lack of resources might have been taken from reviewers across the internet, however, due credit is given accordingly. Some of the Content post January 2023 is also AI generated through ChatGPT. Any ambiguity or mistake is purely unintentional and Global Fashion Street holds no responsibility for content from guest writers. The views expressed by our columnists and guest writers are purely their own and the editor holds no responsibility for views thus expressed. As a policy, Global Fashion Street believes in publishing only original and authentic,content and pictures. Kindly write to info@globalfashionstreet, if you have any complaint/issue regarding the content or images for this post.
The following two tabs change content below.

Kiran Chopra

Creativeaholic to the core. Sculptor, Writer, Art Curator & Filmmaker, who has been creating for the last 20 years.A traveler in Mind, dreamer in life and a scrapbooker in the times of internet with a potential to enjoy sunshine at 45°

One thought on “Daksh Reviving Reja”

  1. It is really a great effort to revive Reza…..heartiest congratulations to all team members…… keep it up in future…..best wishes for a brighter future…..???????

Please Post Your Comments & Feedback

Your email address will not be published. Required fields are marked *