As the entire world gears up to rewrite history, Pantone declares the new color for 2022, Very Peri. This new Pantone color for 22 enthuses calmness, courage and creativity. Embracing the comforting qualities of blue with the right tinge of violet-red, Very-Peri is a joyous, spritely and dynamic angel encouraging creativity and power. So here’s an insight to understanding Veri Peri, the Pantone Color for 2022.
The Pantone Color for 2022 is a representation of our altered lifestyle that amalgamates the virtual with real. As we transition from fear, isolation, sufferings and recovery, this tone of blue, will resonate with all things hope. It brings calmness to accept that what is true today. Yet igniting the urge to experience life more in reality than virtually. Very-Peri exemplifies the fusion of digital with real, placing the future ahead in a new light. It is soothing and classy. And this new shade is going to be all over; from trousseau to interiors and even technology. You will see it in make-up, furnishings, gaming and gadgets.
So, how does it all work? Who decides the color and how do they decide it? These are some very obvious questions on everyone’s mind. The Pantone Color of the Year selection is an intensely strategic procedure combing the globe in pursuit of new color influences. This includes analyzing trends across varied platforms as diverse as films, travel, fashion, food, lifestyles and even technology.
Pantone Color Institute is in fact a consulting service providing color solutions in terms of a globally standardized palette. Nothing short of being revolutionary, Pantone actually reformed the print industry with its Pantone Matching System in 1963. In more ways than one, this helped people in the color industry to achieve or refer a color by a standard code. Thus negating any confusion for achieving the right hue. With this standardization from Pantone, globally, people could select, articulate and reproduce any color, accurately and consistently. Proving to be a groundbreaking solution to many industries, especially, in textiles, fabric, apparel, beauty, interiors and even architectural.
Then came the gradual need for color trends to decide in advance for the seasons to come, thus starting the trend of forecasting colors. This not only helped in eliminating overuse of the same colors repeatedly but also aided the creation of newer tones to be discovered. And here we are, few decades later, experiencing one of the smoothest way for understanding color forecasts. Especially for production units all around the world. The Institute has a system that studies the use of color around the world. Everything from the trends that went by, the human conditions to the economic developments and the social movements around the globe are taken into consideration in the process to declare a color of the year.
The entire process entails partnering with global brands to examine, evaluate and comprehend color analytics. And all this to leverage the power, psychology and emotion of color in their design stratagem.
Coming to the Pantone color of 2022. The PANTONE-17-3938 Very-Peri is derived similarly. This color forecast is the institute’s answer to the tortuous journey of last two years witnessed globally. It stands for confidence in light of challenges, animating creative spirit and inquisitiveness towards a new world. Very-Peri is a tone of blue that represents gratitude, complemented by hope to embrace today’s altered landscape of possibilities. A pathway to new visions as we gear up to rewrite our existence.
It would not have been that easy to understand had we all not experienced the epidemic. Take for example the color declarations of the last two years. The color for 2020 was pantone 19-4052 classic blue. This color was selected keeping in mind the calmness it brings after a turbulence, bringing focus and strength to enter the new era. Similarly, 2021, the colors were yellow and gray. PANTONE 17-5104 Ultimate Gray + PANTONE 13-0647 Illuminating were chosen together signifying strength and hopefulness. Gray and Yellow, practical and rock solid but exuding warmth and optimism at the same time. A combination that encapsulates deeper feelings of thoughtfulness with the promise of something sunny and friendly.
Now, picture this thought, how periwinkle is an all season flower. Small but sturdy and evergreen, or should we say, every pink! Taking inspiration from the strength this small flower projects, Very-Peri is just the answer for everyone to derive inspiration from, after these tempestuous years.
And it is important to know why there’s a code too. To avoid any confusion, each color has a code. In this case its, PANTONE-17-3938 Veri Peri.
And the process doesn’t stop just there. The proper color coordinates, according to each industry are also derived. Add to this, the segment of industries like print, paper, plastic, fabric, etc.; every category that they provide color solutions to. Each color has its aesthetically pleasing suggestive combinations that are also developed. In fact you can go to the website and see the combinations for references. Pantone shares a comprehensive report of the color analysis declaring each aspect of its use. There are suggestive combinations for everyone, from print to fabric to product.
Pantone Color Institute today is one of the most important units of Pantone. The branch not only highlights the top seasonal runway colors but also selects the Pantone Color of the Year. Additionally, the Institute also forecasts global color trends and advises brands and companies on color for their product and brand visual identity. For as long as 23 years, Pantone’s Color of the Year has been a major influence in product development and purchasing decisions for multiple industries. And today also includes, technology, gaming, graphic design, product packaging and industrial design.
According to Laurie Pressman, Vice President of the Pantone Color Institute, “Creating a new color for the first time in the history of Pantone Color of the Year educational color program has come to become significant. The acceptance of color as a medium to communicate is revolutionary in itself.”
The color forecast is a major influencer for the fashion industry. It helps designers across the globe to plan collections in advance. The textile industry follows the color forecast and in turn the fashion designers know what lies ahead. Similarly, it plays a major role even in design industries like interiors and architecture. The designers know which color schemes will be available in the seasons to follow. Thus helping them design their projects accordingly. Product Design industry also follows the Pantone colors while designing their future lines. If you can analyze how one color is pre-dominant every year, you will realize the importance of color forecasting.
So, the next time you plan to invest in your wardrobe or home collection, a little recce for color trends will surely come in handy.
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