Love Generation the New Pret Line at Shoppers Stop

Dolly Sidhwani, Bhavana Pandey and Nandita Mahtani launch their Pret line

Posted on 09/10/2016 By Team GFS

Love Generations is a new Prêt-a-porter label by the Mumbai based Fashion entrepreneurs Dolly Sidhwani, Bhavana Pandey and Nandita Mahtani, from the SPM Brands Fashion Pvt. Ltd. Launched in Mumbai, the event had a star-studded footfall at the Shopper’s Stop, one of the outlets from where the collection will be retailed out.

(L) Neelam (R) Raveena Tandon at the launch of Love Genration at Shoppers Stop
Love Generation the New Pret Line at Shoppers Stop

Speaking about the partnership, Mr. Salil Nair, Customer Care Associate and CEO, Shoppers Stop Ltd. said, “Love Generation is yet another addition to our stable of exclusive brand partnerships, reinforcing our commitment to provide our customers a highly differentiated brand assortment. We are delighted with this association where Love Genration is a trend-setting fashion-forward label that seamlessly fits into our umbrella of inspirational fashion brands for women. We are confident that it will be a huge success.”

Amrita Arora at the launch of the label Love Genration at Shoppers StopLove Generations the New Pret Line at Shoppers Stop

“In an endeavor to create a line which is not just stylish but also easy on the wallet, has great quality and trendsetting at the same time, we are presenting Love Generations. The designs are inspired by our many travels around the world with focus on comfort as foremost. We are excited about this association with Shopper’s Stop and we hope to synergize with their strong retail acumen and our designs!” Bhavana Pandey, co-Founder commented on the occasion.

Nandita Mahtani, Dolly Sidhwan and Bhavana Pandey at the launch of their label Love Genration at Shoppers Stop

Love Gen – a brand that swears by global acceptance is very clear that owning an enviable wardrobe should not come at a price tag made of gold.

Together this talented trifecta is what makes Love Gen so unique and lively. Their individual ideas on what’s in vogue combined with their indefatigable knowledge of trend and color forecasting is a total win for Love Gen. The brand does not compromise on quality and singularity. Every collection is distinctive, remarkable, in line with global trends and yet, affordable.

The brand currently retails out of Mumbai, Pune and Bangalore. With over 300 styles to pick your style from the label makes new additions every month.

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