Olaplex launches in India

Posted on 11/12/2015 By

Olaplex

Jordan Alexander(global VP education at Olaplex)
Picture: Global Fashion Street / Akshit Arora/ Dec.2015

​The ​capital today witnessed the launch of ​one of ​the leading brands in hair treatment ‘Olaplex’​ attended by many ​expert hair stylists and clients. Some of the important personalities from Olaplex like Jordan Alexander (global VP education at Olaplex), Rebecca Taylor (Senior Director of International Education for Olaplex), Edward and Denise (Global international sales head at Olaplex) stepped in for the succes.

Olaplex

Savio John Pereira discussing the benifits of Olaplex while Rebecca is busy with the treatment
Picture: Global Fashion Street /Akshit Arora/ Dec.2015

Jordan Alexander was the host for the show and he explained each and everything about Olaplex like the procedure and its advantages. He said that Olaplex is free of silicone,sulphates, phthalates,DEA,aldehydes,gluten and is never tested on animals. Olaplex reconnects desulfide sulfur bonds in the hair. Hair bonds are broken during thermal,mechanical and chemical services.

Rebecca Taylor practically showed the results of Olaplex by applying the procedure step by step on to a model and audience appreciated the results. Well known hair stylist Savio John Pereira’s presence played another vital role as he explained the reason why Olaplex is a good therapy of beautiful hair.

Rebecca Taylor telling the advantages of Olaplex
Picture: Global Fashion Street / Akshit Arora/ Dec.2015

The Road show consisted of proper briefing session on highlighting latest color trends, how to use Olaplex and also latest hair styles trends. Ankit Arora (CEO of streamline services) answered the questions raised by the audience at the end of the session and the audience was surely satisfied with the response.

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Akshit Arora

Photo Journalist
Akshit is a young enthusiast Photographer who owns a dream of being a Travel Photographer and working on Shutters from past 2 years for that. His areas of interest includes Fashion, Travel, Street. He loves to capture candid moments. "Photography is an art of giving soul to stills"

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