Brining you a peek into the newly launched Rhythms of Desert, the latest collection showcased at the Bangalore Fashion Week F/W 2016, by Indian Contemporary Designer Purvi Doshi.
The collection, inspired by the Gypsies of the desert that are an integral part of the folk arts of India, boasted of some layered and asymmetrical designs with geometric patterns and floral highlights in vibrant colours. The garments had an eye-capturing spread of Oases-like brilliantly coloured Parsi embroideries incorporated in contemporary designs and silhouettes exclusively made in Khadi.
With the bonhomie in Indian air, celebrating the handloom day, Purvi Doshi’s collection comes as an integral part that presents the resilience of Indian textiles and handlooms in not just the conventional but a contemporary Indian style.
The collection under the aegis of Make-in-India Campaign and sustainability at its core, has been churned out from purely hand woven Indian Khadi.
“India is so vast and so rich in culture and heritage. I always wanted to promote the natural fabrics we have in our country – it is a beautiful way to progress. The amount of hard work that this collection took and the interaction that I had with craftsmen and weavers makes this project special. I have used mirage of Gujarati mirror-work embellish the subtle “red-carpet” green dresses that bolsters my commitment towards working with the arts of the region, of which there are merely a few exponents today,” remarks the designer.
To be able to bring more sustainability to our craftsmen and weavers and at the same time throwing the spotlight where it belongs is the need of the hour. With a colossal heritage that India has, we really need designers who can go back to the roots and create fashion that young India can flaunt confidently. Purvi Doshi, seems to be doing just that.
Her label, not only, specializes in creating fusion wear combined with various crafts and weaves but also combines the traditional styles with modern techniques to create eco-fabulous, nature friendly clothing. This initiative restores heirloom traditions from the heart of our villages and fashions them into contemporary tales.
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