Bani .G. Anand, founder & CEO of ‘All About Eve’ held an interactive session at the Imperial Hotel today where she talked about the various things she along with her team have planned to bring for women of today . It is a reflection of the evolved women of today. A platform for a woman, by a woman. It is a collaborative online premium service provider platform for women in India and a go-to platform that curates every aspect of a woman’s needs and requirements. It brings together business, artists and mavericks in a unique way to tell their story like it’s never been told before. It will enhance women’s everyday lives, with just one click.
She stressed on the fact that women of today are defined more than their desire for clothes and jewellery. They have other fantasies too which may range from a donut to a crop top lehanga to a steamy spa session and many more! All About Eve is a step closer to each one of it.
Purpose is to help women make informed decisions. And also the motive lies behind selling the Concept rather than selling the Product. She stated, ‘We want to help all women live happier, healthier lives’. She further added, ‘This is a fresh way to integrate the components of a lifestyle across one single platform’.
It is going to be a friend to all women, even answering the tiniest of questions. A power breakfast fix for a health freak, a lunch delivery service when you are running late for a meeting, DIY fruit packs for when you need some detoxing.
Bani also stated that they will be launching their app within 6 months which is going to be user friendly and soon they will be starting with their supply chain.
All About Eve has tied with various well-known brands in fashion, lifestyle, healthcare, F&B and some wellness industry like SPV, Malasa, Ananya, Vaikunth Jewels, Junglee Billee, Wonderland Nuts, Spezia Bistro and many more and are also giving some new vendors to make a stand in the market. It is like a mini Women’s Google guide helping them in getting a needle to an airplane.
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