Atul Kasbekar Redefining Indian Fashion

Posted on 09/02/2016 By

Atul Kasbekar Redefining Fashion - Global Fashion Street

Atul with model Aisha Sharma during the making of Kingfisher Calendar 2016

Meet the man who changed the face of Indian Fashion Industry back in the 90s. Since, his foray into the world of glamour, Atul has revolutionized the perspective of India fashion. It is he, who has brought about some colossal changes and raised the bar of fashion photography. The official photographer of Kingfisher Calendar since its inception in 2003 and the unofficial king of good times, Atul, apart from owing Bling, the celebrity management company, this year, turns a movie producer, in association with Fox Star Studios, with his pilot project Neerja, starring Sonam Kapoor.

A hardcore Mumbaiker, Atul Kasbekar, opted out of Chemical Engineering to study the fine art of Photography at Brooks Institute in Santa Barbara, US, in 1988 and topped his batch to further intern under the expert guidance of some leading names like Dennis Gray, Ron Slenzak, James B Wood, Jay Silverman, Jay P Morgan, Bill Werts and David Le Bon.

Atul Kasbekar Redefining Fashion - Global Fashion Street

With model Maya Hendricks

In fact, as impressive as it may sound, he is also the brand ambassador of Carl F. Bucherer watches in India. Here’s Atul Kasbekar, unplugged and prompt, firing away some loud thoughts…

What makes a great fashion picture…any image that you like is a great picture for you. There’s no formula, usually an aesthetic combination of great styling, lighting, make-up, hair on a fabulous model and a photographer with a sense of ‘feel.’

When you start a shoot, your first thoughts are…I wonder what’s for lunch

Atul Kasbekar Redefining Fashion - Global Fashion Street

Atul Kasbekar Redefining Indian Fashion

A great model is…one that inspires you to shoot more pictures even though you know that you have got the shot a dozen times over.

It’s the camera in your hand… It’s a Nikon and it feels like an extension of my body.

A fashion photographer who inspires you immensely…Herb Ritts

The world of movies… Is magical

Atul Kasbekar Redefining Fashion - Global Fashion Street

With models on his left side are Aisha Sharma, Maya Hendricks and Noyonita Lodh. On his right side are Sushrii Mishraa and Aishwarya Sushmita

Atul Kasbekar as the Producer of Neerja…Is quickly acquiring white shoes to look the part

One thing you learnt from the making of Neerja…The patience of a Zen Monk.

A movie you will want to direct one day…A remake of ‘Forrest Gump’

The world of glamour…Is plastic

If Indian Models were to work on a global platform…they routinely do it.

Fashion Industry in India is ruled by Bollywood…Fact

Atul Kasbekar Redefining Fashion - Global Fashion Street

With model ​Aishwarya Sushmita

Your experience in the world of Fashion Photography has taught you…Not to give undue importance to famous people

Your way of rejuvenating and de-stressing is… A great cup of coffee and a lot of silence

A picture speaks a thousand words… And I shot a million so clearly, I spoke too much.

You learn from… everyone, everything, everyday.

All the content published on original and true to the best of my knowledge, including the photographs, which are either clicked by our team of photographers or sourced from the owner, in either case, the pictures carry photo-courtesy details. Some images due to lack of resources might have been taken from reviewers across the internet, however, due credit is given accordingly. Some of the Content post January 2023 is also AI generated through ChatGPT. Any ambiguity or mistake is purely unintentional and Global Fashion Street holds no responsibility for content from guest writers. The views expressed by our columnists and guest writers are purely their own and the editor holds no responsibility for views thus expressed. As a policy, Global Fashion Street believes in publishing only original and authentic,content and pictures. Kindly write to info@globalfashionstreet, if you have any complaint/issue regarding the content or images for this post.
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Kiran Chopra

Creativeaholic to the core. Sculptor, Writer, Art Curator & Filmmaker, who has been creating for the last 20 years.A traveler in Mind, dreamer in life and a scrapbooker in the times of internet with a potential to enjoy sunshine at 45°

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