Staying true to the brand’s ethos of promoting music through fashion, the popular Italian brand UMM (Underground Music Movement) from the house of Future Lifestyle Fashion, brings to India an exciting multi-city DJ hunt called the UMM Circuit with its Delhi round on 8th October, 2016, 6:00 PM – 9.30 PM at Aero City, Delhi, the entry is free for all.
This is the first time that the hunt for the most talented next gen DJ is taking place in India. Aspiring DJ’s uploaded their mixes online which were mentored by some of the big names in the industry like Tuhin Mehta, Nawed Khan, Clement D’Souza, Julia Bliss, DJ Skip, DJ Mash and DJ Ivan. Four most voted DJ’s from Delhi will perform at the venue along with renowned artists DJ Skip and DJ Mash.
UMM has the vision to identify India’s Next gen EDM artists by elevating the category of underground music and promoting its cool and quirky quotient through – UMM Circuit.
The Circuit goes from city to city picking out the best in EDM talent based on mixes uploaded. These participants will get an opportunity to get mentored by the most renowned Indian DJ’s like – Nawed Khan, Clement D’Souza, Julia Bliss, DJ Skip, DJ Mash, DJ Ivan and Tuhin Mehta. The mentors will closely work with the DJs and help them improvise on their current skill sets.
The hunt will culminate in the finale on 16th October at VR Mall, Bangalore which will feature Dutch EDM artist Sick Individuals.
The finale winner gets the opportunity to get signed and managed by Submerge for one year and also get sponsored for a Pro DJ Course and win a Pro DJ Gear from Pioneer. The winners of each of the regional rounds will get some noteworthy giveaways worth Rs. 5000. The runner ups also win the Pro DJ Gear and the Pro DJ Course, others get amazing giveaways worth Rs. 10000 each.
Over the years, the underground music platform has taken under its wings musical genres that were not considered to be main-stream. This movement gave birth to a new set of music lovers who found themselves to be different with unique identities. UMM, as a brand too identifies with these individuals and styles them with their underground inspired collections.
UMM Circuit will also aim to add to the boom in India’s music industry by promoting the Underground music category further.
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