In today’s day & age, Digitization, Data Analytics, Disruption are the most talked about themes in the business world. However, these simple words become complicated when you are a business. Most importantly, when you need to understand them to apply them in the way you do business and you serve your customer.
Certainly, digital is everywhere- Apps are everywhere, and thus, customers are learning how to interact with technology. Moreover, businesses are learning about how to adapt. Additionally, employees are upskilling themselves to stay employable.
In the book Winning in Digital Age, the author, Nitin Seth, CEO of Incedo Inc. has uncomplicated these complicated concepts. Interestingly, he has captured his learning’s from his career spanning 20+ years and translated them into this exhaustive play book that is easy to follow for anyone.
You may be a digital native company or a traditional business that is transforming the way business was done to how it will be done. Therefore, you would find this book, Winning in the Digital Age, useful if you are starting the journey in the digital.
You would definitely get ideas about digitization while and after you have read the book. So, here are a few things that you would need when you start the digital journey:
1. Check Organization readiness including the culture within
2. Buy-in and equal involvement of all C level executives
3. Through understanding of your current business model
4. Strategy to do business in future
5. Identify processes that can be digitized in the short (your quick wins) and long term (future of work)
Nitin helps you get clarity on how this journey of doing business in the digital age touches each department within the organization. One such example is how HR needs to transform when company decides to digitize the sales; Talent acquisition team within HR needs to understand the tech & find the right talent pool.
Here, I have outlined how, Digital Transformation process in the book has been chunked for you to understand the journey better which include:
1. New Rules of Business
2. Industry Maturity Curves
3. Digital Technologies
4. Global Delivery Model
5. Organizational Transformation
6. Entrepreneurial Leadership
7. Next-generation Talent
In conclusion, this book is a must read if you are starting out your digital transformation journey and a good read if you are part of the change. Either case you only gain from this book; be it knowing how to start or what you need to pay attention to, at an organization level in this new age of Digital Business.
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